## Title

Fragile reality

## Field of Study

Interaction design and art, storytelling, cinematography, immersive technologies.

**Included:** Creation of the atmospheric environments, ways of implementation existing cinematic methods of creating atmosphere in interaction design.

**Excluded:** Search for a completely new ways to create an atmosphere or tell a story.

## Context

In today’s world the pace of life is constantly increasing due to the development of technologies and ways to communicate. These changes are happening much faster, than it used to be, so media and entertainment are not where they were before. All of that makes the storytelling much more realistic and engaging. First, it was just a telling stories around a campfire. No technologies, only verbal skills with minimal performing implications. Then, books appeared as a medium, which made it possible to preserve story for ages without distortion of the original plot. Also, it was transferable, mobile and personal, as it did not require other people’s participation. Next, theatre was invented and it has been changing over the years becoming more and more complicated to make the story more captivating using the latest advancements in technology. Then, we have got cinematography, which was the big leap in the field of storytelling as it made possible to preserve in details what exactly happened and it was very realistic. And now, we have video games and virtual reality and other technologies, which make storytelling even more immersive. Analysing this progress, I see that the key thing which improving is the way of creating an atmosphere, a pervading tone or mood of a place, situation, or creative work.

Earlier we had plenty of time to adapt every new technology invention to use it in, for example, theatre. Now it is becoming more and more challenging to catch up, so we have a lot of fresh technologies which are raw and not yet employed to be effectively used in creating atmosphere and in storytelling.

## Rationale

Right atmosphere is crucial to make the right impact on people, because the same massage has different power depending on the mood and overall condition of the audience. Which is consequently formed by the environment around and by the complex of factors.

Cinematography has been existing for more than a century now and has been mastered a lot. It was the next step after the theatre, so it inherited a lot of the methods and techniques of creating an atmosphere and telling the story from there. I want to explore it and mix with new technologies to create more immersive works. I like how interactive websites benefit from implying cinematic techniques or how engaging is the combination of different mediums and forms of storytelling in one ultimate experience. For instance, when to promote a new movie, production company creates a website and a physical store where you can buy things from imaginary world exactly like in the movie. It helps to create an atmosphere which blurs the line between the reality and virtual world created by film makers and screenwriters. This way, everything people see in the movie seems much more believable and real, and now it is not only about the motion picture, but about the overall experience.

## Methodology/Methods

For my research practice I would like to employ “Research Through Design” approach [^http://www.transart.org/wp-content/uploads/group-documents/79/1372332724-Frayling_Research-in-Art-and-Design.pdf]. It allows to constantly adapt to design outputs received through the iterative process. Mainly, I will look from the pragmatic perspective, sometimes making use of a critical and speculative points of view.

First of all, I will start with IDEO’s Method Cards, conducting a research process through the four ways to empathise with people: Learn, Look, Ask, and Try.

Learn:

Analysis of the collected information to identify patterns and insights.
Target audience analysis and creating character profiles to represent archetypes.
Cognitive task analysis.
Analysis of the existing solutions.
Long-range forecast.
Flow analysis of the information or activity through all the phases of the process.

Look:

Observe how people interact with the prototypes with and without instructions.

Try:

Creating scenarios and testing them.
Building prototypes and testing them.

Ask:

Focus groups.
Ask users to describe their experience.
Ask experts on the existing ways to prevent anxiety and maintain wellbeing.
Ask experts to evaluate idea and prototypes.
All the process will be started with a minimum viable product in the form of prototypes and iteratively developed to the final form.

## Predicted Resolutions

I want to research the factors which have influence on an atmosphere, and create an immersive experience based on the results of my study.

The technological progress transforms the world around us and also changes the way we perceive it. The border between real and virtual is blurring. We are getting to know more and more about everything surrounding us, but that transformation of understanding of the world makes us more uncertain. Reality is not so real and virtual reality is not so fake anymore. What is reality and are there and borders or just a gradation of the same thing?

## Organisation

### Proposal

Jun 18 – Jul 16 — FMP and thesis tutorials and submittion
Jun 27 — FMP and thesis unit briefing

### Thesis

Jun 27 – Jul 15 — Initial research
Jul 16 – Aug 10 — Primary and secondary research
Aug 11 – Aug 15 — Thesis structure
Aug 16 – Aug 20 — Chapter 1
Aug 21 – Aug 25 — Chapter 2
Aug 26 – Aug 30 — Chapter 3
Aug 31 – Sep 15 — Introduction and conclusion
Sep 16 – Oct 5 — Review of the thesis and formative assessment
Oct 6 – Oct 31 — Design, print and bind thesis

### Project

Jul 1 – Jul 10 — Initial research
Jul 11 – Jul 30 — Primary and secondary research
Jul 20 – Aug 20 — Experimentation
Aug 21 – Aug 30 — First prototype
Aug 31 – Sep 20 — Second prototype
Sep 21 – Sep 30 — Evaluation of the needed resources for the final outcome
Oct 1 – Oct 31 — Final outcome
Nov 1 – Nov 10 — Document work
Nov 11 – Nov 20 — Portfolio
Nov 15 – Nov 25 — Exhibition preparation and installation

Cover:
https://giphy.com/gifs/mind-2nYjg9HOt6Rr2/download