Since we have defined the problem we want to work with, it is time to generate ideas. The most efficient way to do that is to consider the purpose of the project, the results of research, and your own interests at the same time. These things will be a solid ground for a creative process.

We have formulated the purpose in this way:
How to reduce the negative impact of the mass production by the everyday awareness.

Major results of the research we have decided to work with are:

  • Walthamstow struggle from the dumping of old furniture and abandoned mattresses are the most annoying;
  • At the times of William Morris, there was an industrial revolution in Britain. The level of pollution caused by mass production increased drastically.

Personal interests:

  • Minimal and conceptual art;
  • Possibilities of the new media and technologies, such as VR, AR, MR;
  • Data visualisation.
How to come up with an idea 1

Untitled 1980 Donald Judd 1928-1994 Purchased 1980 http://www.tate.org.uk/art/work/T03087

During the meeting we have come up with such initial concepts:

  • Inspired by the work of Donald Judd and the idea to use augmented reality to engage visitor’s interaction, we decided to make a simple pattern (like the stack of blocks in the Untitled 1980) using scaled-down replicas of the old mattresses as a basic instalation. Also we would like to add ability to showcase dynamic content which explain the core idea of the work, when a visitor point his device on the instalation.
  • Create a production line like on the video below, that will produce small mattresses which in the end will fall on the beutiful nature landscape. This idea is good because it effectively delivers the main idea of the project, but it lacks interaction with users;
    https://www.youtube.com/watch?v=vVC0YyWWhFk
  • Visualize the data of the polution statistics with a pattern on the tapestry like on the photo below, and make it animated and explained when user points his device on the artwork.
Rossella Biscotti.

Rossella Biscotti. “Acquired citizenship”, 2014

Cover image source: www.simpsonsworld.com