The term “Hypernormalisation” was coined by the professor of anthropology at the University of California, Berkeley, Alexei Yurchak in his book “Everything was Forever, Until it was No More: The Last Soviet Generation”. He was talking about the reality which was created in the last 20 years of the USSR when it was clear that the system is failing, but no one had any understanding of what could be next and, after being brainwashed, people did not have even dreams about another society structure. So they maintained the pretence of the functioning society, over the time the “fakeness” was accepted as reality.

Nowadays, we can see how a lot of things happening in the world, which seem to be irrational, at first glance. We live in our “bubbles” where everyone around agrees with us, and nothing challenges our views until mindblowing news appears, and they sound like nonsense. And step by step the line between truth and fiction blurs, it is almost impossible to recognise it.

You do not know what to expect; next, you live in fear and give up on attempts to find the truth. The reality is irrelevant, the only thing that matters is what you believe in. And it is much easier to manipulate the emotions and beliefs, than logic and facts. People prefer not to think and become a perfect electorate.


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