It is always very hard to give up on the first idea which comes to your mind while reading brief or doing research. It seems to be genius; you try to refine and make it perfect. You start to prototype it, to present it, to bring it to life. But then… all the magic disappears.

For instance, for our William Morris project we came up with three first ideas (yes, I know it sounds weird, but still) I have described in the previous post:

  • Inspired by the work of Donald Judd and the idea to use augmented reality to engage visitor’s interaction, we decided to make a simple pattern (like the stack of blocks in the Untitled 1980) using scaled-down replicas of the old mattresses as a basic installation. Also, we would like to add ability to showcase dynamic content which explains the core idea of the work when a visitor points his device on the installation.
  • Create a fake production line that will produce small mattresses which in the end will fall on the beautiful nature landscape.
  • Visualise the data of the pollution statistics with a pattern on the tapestry, then make it animated and explained when user points his device on the artwork.

We discussed them, then presented to our class and tutor for some crits. It seemed that small factory idea got better feedback than others, so we started working on fine tuning it. After the first prototype and second round of crits, we have figured out that we stuck. The original problem was somehow showcased in that outcome, but we all had the same feeling that something wrong with it. It was too primitive and obvious. Also, it had some inaccuracy in representation, such as metaphorical natural resources we were going to use are not actually used in mattresses production. Additionally, there were some possible issues with extreme users, like children.

So let’s be honest with ourselves: the first idea is not our baby! Just forget it and move on.