So where would you like to place yourself?Every day, we produce 2.5 quintillion bytes of data (according to IBM). That’s a lot on anyone’s scale. Most of that data is being stored and processed. It could say about us much more than we know about ourselves.

The exhibition in the Science Museum “Our Lives in Data” pinpoints lots of the opportunities and threats of big data.

All the data shows patterns which reveal things no-one could see before. The world is changing much faster than ever before. It creates tremendous possibilities to make life better and easier: dating apps help us find those we are looking for; travelling info makes possible to optimise public transport, health apps help us prevent illnesses; smartphones show where the traffic jams are and so on. Our lives in data 1

Every time you travel the tube you contribute to the data collection and approving the infrastructure, but at the same time, your journey history makes it clear where you spend your time, what you potentially could do and you have no control on how it could be used.

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But should you have the possibility to opt your data out? Even if it would make your journey experience poorer?

Another great question appears when we talk about DNA. It is the most personal information ever existed. Would share your DNA with scientists to bring medicine to a new level? On the other hand, how could you protect yourself when it is so easy to take a probe even without you noticing that?

How not to mention the Facebook? Last year, due to the US president elections, everyone witnessed how strong and influential this medium is, how easy to manipulate people’s opinions based on the info they willingly provide even by “innocent” likes.

Everything you have ever said online is carefully stored and you have no control over it.Our lives in data 6

So where would you like to place yourself?
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